Meet Abigail Prescott, the new Executive Director of Marketing and Communications at the Polsky Center

Meet Abigail Prescott, the new Executive Director of Marketing and Communications at the Polsky Center

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The Polsky Middle for Entrepreneurship and Innovation is happy to announce this Abigail Prescott Be a part of the Government Management Staff as Government Director of Advertising and Communications. You’ll lead the Polsky Middle’s inside and exterior methods to extend consciousness of the broad vary of entrepreneurship packages obtainable to college students, alumni, college, and analysis companions, in addition to know-how switch efforts on the College of Chicago.

Abigail involves the Polsky Middle after 9 years within the urban gatesA Chicago nonprofit group that engages youth in creative experiences to encourage creativity and impact social change. Because the Communications Officer there, she targeted on model and id growth in addition to inventive storytelling and communication methods to have interaction a wide range of audiences. She beforehand labored in advertising and marketing and growth positions at Cannon Design, Previous City College of People Music, and Inexperienced Metropolis Market.

“I’m excited to hitch a powerful staff devoted to cultivating an entrepreneurial mindset and selling the commercialization of innovation and new concepts,” mentioned Abigail. “My prior skilled experiences have ready me in creating, main, and managing sustainable advertising and marketing and communication methods. I hope to convey the sting of inventive storytelling to concepts coming by way of the Polsky Middle, strengthen its id, and assist display influence on its supporters and constituents.”

Abigail, who’s being fostered by Abby, has a grasp’s diploma in arts administration from Columbia College in Chicago and a bachelor’s diploma in images and studio artwork from Illinois Wesleyan College. She lives in a century-old home in Oak Park along with her husband and two kids, ages 4 and a pair of. Throughout her off-work hours, Abby works as a Vinyasa yoga teacher, budding gardener, elaborate birthday cake maker, and self-proclaimed self. She described the “inventive spirit” that infuses creative practices wherever they will, whether or not it’s visible arts, music, inventive motion, or simply curious considering.

Right here is extra about Abby in her personal phrases.

How has your background ready you for this position?

Tales !! Tales convey summary ideas and concepts to life. They assist create sturdy connections. The final decade of my profession has been targeted on facilitating inventive connections and discovering new methods to inform the story of impactful programmes. Throughout my years as Chief Communications Officer at City Gateways, I’ve led branding and id methods following two acquisitions and created the cadence of storytelling alternatives for organizations’ various audiences (from teenagers to philanthropic board members). My time there actually ready me for this position on the Polsky Middle to have interaction audiences, inform poignant tales, and create sturdy connections.

The complexity of the Polsky Middle makes it an thrilling advertising and marketing problem. I am studying there’s so much occurring, a variety of nice tales, and a various viewers that wishes to get entangled in entrepreneurial work. I sit up for leveraging my experiences driving advanced manufacturers, from defining visible components and themes to assist audiences perceive and observe by way of to creating actually highly effective content material that enables audiences to attach with the revolutionary concepts and analysis flowing by way of the Polsky Middle.

What’s the finest lesson you discovered throughout your profession?

I can not decide only one, however listed here are just a few which have resonated over time and that I am making an attempt to stay to at the moment:

Relationships are key: I’m a “folks collector”. I prefer to encompass myself with individuals who I do know share my values, are devoted and keen about their career, and keen to take dangers. with I. From my shut associates to my skilled community, I consider that actual, genuine relationships are among the many most necessary issues in life.

It is okay to say “no”All of us have restricted capability. It is simply how time, house and physics work and you’ll’t argue with science! I typically discover it tough to say no. I prefer to say sure and join issues – but when I wasn’t in a position to commit and do issues properly, then ‘sure’ was the flawed alternative. I’m a agency believer in, “If you cannot do it proper, do not do it.” I would somewhat ensure that one thing is finished properly than accept mediocrity – and that typically means saying no. However I’ve to observe this every day, and it is arduous!

At all times be studying, be curious, and alter your perspective! – Should you assume you possibly can’t study extra, you are lifeless within the water. I believe essentially the most vital development comes from staying curious — asking questions, noodle concepts, and spinning issues a bit. And figuring out that typically you’ll want to get out of your personal approach. If issues are getting stagnant or getting stale, change your perspective (actually!) — chances are you’ll simply have to get in your head to see issues in a different way. * See reference to yoga instruction above!

What are the skilled accomplishments you might be most pleased with?

I’ve two accomplishments that I am very pleased with, they usually’re each a part of City Gateways. I can not take credit score individually, despite the fact that I led the technique and undertaking administration of initiatives whereas execution and implementation have been dwell with very proficient advisors, employees and staff members:

In 2017, she led Visual rebranding and identity of urban portals After its current acquisition of Road-Degree Youth Media. City Gateways has a historical past of over 50 years and youth media at road degree has garnered intense model recognition amongst younger individuals. This was additionally on the heels of one other acquisition 4 years earlier of technical instructing assets. The Model Advisor we labored with did an excellent job within the discovery part of the undertaking – focus teams, one-on-one interviews, historic evaluations – with a view to actually perceive the multifaceted group that City Gateways has turn out to be. This resulted in a really multidimensional visible model with many constructing blocks—an enormous fashion, a 10-color palette, and customized fonts—and a large open door for the way all these constructing blocks can be utilized. Working with the model after its launch in 2018 was only a pleasure – there was a lot to discover, customise and play with. It has been actually enjoyable watching our staff evolve the visible model from one thing that feels very fundamental and juvenile to a extra mature, teensy model, and we see it proceed to develop.

I’m additionally very pleased with my nation Project management of the Teen Arts Pass mobile app for City Gateways in 2019. The aim was to broaden fairness and attain teen customers and efficiently join this system’s many CRM methods, know-how platforms, and methods. Just like rebranding, this was a multifaceted discovery course of that engaged our finish person in suggestions loops all through app growth: focus teams, interviews, and letting our teenagers dictate what they want and wish to see within the closing product. The result’s a fantastically designed cellular app developed for the iOS and Android platforms that seamlessly connects a number of information methods. This undertaking was actually fascinating to steer as I knew nothing About app growth, although UX and UX/UI have been my pursuits. I discovered so much alongside the best way and it was actually wonderful watching our teen’s concepts come to fruition in a extremely cool piece of know-how.

What’s your favourite innovation?

The sticky observe! Gotta love these little squares of reusable, reusable, residue-free productiveness! The story behind its creation can also be one in every of my favorites: Put up-It Word was virtually a flop and was actually the results of just a few precise Failed product prototyping. It made its technique to market after one other preliminary failure in client advertising and marketing. So, be like a Put up-It observe: let errors occur, persevere, be much less persistent…and get organized!

What’s your favourite technique to spend a Sunday?

I sleep and have my children convey me breakfast in mattress. HA! That is really Begin Occasion. I’m the primary one in my home to stand up and stand up early. Alas. However critically, after copious quantities of espresso and a giant breakfast, I like spending my Sundays outdoors with my household. Whether or not it is digging within the grime, planting within the backyard, catching up on yard work, hanging out together with your little monsters and watching them uncover one thing unimaginable in nature, or making snow angels within the yard – spending the day outdoors with these monsters is likely one of the finest. Sundays.

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