Recent from the announcement of the administration takeover, PressEnter CEO Lahcen Marzouk spoke to iGB in regards to the management’s new technique and future plans.
So, the cat is out of the bag; The PressEnter group can be inside New management (or should we say old?).
Many questions stay: Will the brand new boss keep the course or head into uncharted waters? What kind will the long run development of the corporate take? And what’s the plan with the corporate’s manufacturers?
The corporate previously often known as Betpoint has reinvented itself earlier than, although solely the brand new homeowners know what the plan is now. Present CEO and future CEO Hassan Marzouk explains in his personal phrases.
What was the rationale behind the administration buyout, and what had been the vital components that led the manager group to determine to go down this route?
The administration group has developed the enterprise into what it’s as we speak, so we are able to clearly see the potential within the firm and its operations. When the chance offered itself to purchase PressEnter Group, the group shortly gathered to deliver a suggestion to the desk.
It was a straightforward determination for me and the administration group, as we consider deeply within the firm and its future. We are able to now lead the PressEnter group from the introduction to the subsequent chapter in its story.
How did the administration group current the plan to traders? Has the present macroeconomic local weather affected the operation?
We really believed we had been in the very best place to take over the enterprise and proceed to drive it ahead – the senior administration group is aware of the within out and the place essentially the most impactful alternatives lie.
The present macroeconomic surroundings is difficult, however we firmly consider that we have now manufacturers and merchandise that entice gamers in markets world wide. Our extremely expert and skilled workforce additionally has what it takes to make sure that we not solely meet however exceed gamers’ expectations, whether or not in good instances or more difficult ones.
You say how assured you might be within the development potential of the enterprise – will you be capable of articulate which markets PressEnter has specific power in? The place do you see room for growth sooner or later?
We have now a major presence in the entire regulated markets the place we maintain a license reminiscent of Malta, Romania and Ontario, and now, with a brand new technique in place, we’ll unlock additional development in these jurisdictions. We can be transferring ahead into new and rising markets – together with Peru and Chile with further launches scheduled for the approaching months.
The regulatory panorama is altering, so a giant a part of our revised technique is making certain we keep forward of necessities and might adapt shortly and simply if we have to.
What would you say is PressEnter’s USP available in the market?
We have now extremely robust manufacturers and merchandise, which kind the spine of the enterprise. The person expertise and expertise we offer to gamers is second to none. As a buying and selling firm we’re very versatile which implies we are able to adapt to altering buyer wants and market tendencies nearly immediately, this ensures we’re at all times forward of the sport.
We’re additionally assured that the group we have now is likely one of the greatest within the business, and each member has the identical ardour for the PressEnter Group and willpower to realize set targets because the administration group.
The assertion states that the group will “overview current methods and processes to maximise new alternatives.” Are there any ‘low-hanging fruit’ in the way in which the enterprise is run that the group feels are significantly ripe for reform?
Within the quick time period, we’ll maximize income from current markets and streamline operations to align with enterprise wants. We have already recognized areas the place we are able to make small changes and adjustments that can have a major, optimistic influence on income.
In the long run, we have now ambitions to enter new jurisdictions and add extra on-line casinos and sportsbooks to our listing of websites. We all know our strengths and can develop the enterprise based mostly on them.
Are there any plans to entry the capital markets via itemizing?
There are not any speedy plans to listing the PressEnter group. We wish to unfold the brand new technique developed by the administration group, and obtain our targets and goals first.
Are you able to elaborate on any particular plans for any of the prevailing PressEnter manufacturers?
We’re continuously enhancing the expertise gamers obtain on our current manufacturers by including extra video games, cost choices and thrilling options. [This is because] We wish to present gamers with an attractive and entertaining expertise in order that they hold coming again for extra.
We can even proceed to launch new manufacturers as this has confirmed to be a profitable components for rising the enterprise – we have now some massive information within the pipeline that we are going to announce over the approaching months.
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