ARA delivers your off-season education and training

ARA delivers your off-season education and training

For a lot of tools leases and occasions, winter means slower low season months giving workers somewhat extra room to breathe. It is a good time to get into vocational training and coaching who could not have had time for peak season when enterprise was transferring at such a quick tempo.

The American Rental Affiliation (ARA) makes it simple for rental managers to acquire skilled, impactful, rental-specific growth choices which can be simple on the finances and even free.

“A lot of the coaching we offer to our workers is completed via ARA,” says Robert Copley, Director of Gross sales at CERP. Event BasicsWindsor, Wes.

“ARA’s coaching items are an ideal software to assist our workers perceive the business somewhat extra, and for us to attract on them internally for coaching and persevering with training. ARA’s RentalU catalog is a large benefit for our group; it helps us deal with particular coaching, whether or not it’s security or Truck driving or regardless of the subject is.”

This winter, take the time to take a look at these training and coaching affords underneath the Study tab in And take into consideration how one can improve the abilities and professionalism of your workers – which in flip could make your rental enterprise extra enticing to prospects.

Leasing That is ARA’s on-line training platform, the central hub for ARA’s training and coaching content material. The supplies at RentalU are organized into two distinct classes: Occasion Catalog and Gear Catalog. Every is filled with movies and downloadable paperwork that cowl a variety of matters akin to customer support, operations, administration/driving, know-how, transportation/automobiles, security, and extra. RentalU additionally offers managers the flexibility to assign programs to workers.

ARA-certified MEWP (Cellular Elevate Work Platform) coaching. The ARA Licensed Coach Coaching Program qualifies graduates to coach worker operators utilizing ARA supplies that meet OSHA (Occupational Well being and Security Administration) necessities and A92 (American Nationwide Requirements Institute) requirements. Enrollees take a semester portion of their on-line coaching via RentalU after which spend 4-5 hours finishing a hands-on portion of the coaching carried out by the ARA Lead Teacher.

ARA Licensed additionally affords the MEWP Operator Coaching Program that qualifies graduates to function MEWPs in accordance with OSHA necessities and ANSI A92 requirements, growing the worth workers can present to prospects.

Mark Dillion, Director of Operations and Strategic Purchasers says, PMT Forklift Corp.West Babylon, NY “We use two or three different off-the-shelf applications, and that is on par or larger than manufacturing unit stage coaching.”

ARA accepted gross sales and ARA accepted service. ARA Licensed Gross sales gives information via programs akin to customer support, digital advertising and marketing, promoting abilities, and extra; ARA Licensed Service educates customers in electrical programs, diesel engines, gasoline engines, hydraulics and different matters associated to the upkeep of rental tools. Every certification program helps workers develop and study via dynamic, self-paced coaching plans that meet the performance of their jobs.

In 2023, ARA will add a Certification of Class 1-5 forklifts, also called a powered industrial truck or forklift truck, to its suite of accepted ARA applications, and a program is at the moment underway to develop a program for Class 7 off-road forklifts and off-road forklifts with straight column.

Driver coaching applications. The Skilled Driver Schooling Program, a preferred favourite within the tools rental business that focuses on offering, loading, and securing tools, together with operational finest practices, has been revamped to incorporate the most recent movies, animations, interactive components, and up to date rules. Field Truck Coaching program is designed for rental drivers for occasions and affords in-depth data
Programs in loading, unloading and the supply course of.

Licensed Occasion Rental Skilled (CERP). The long-standing CERP program, the occasion rental business’s solely skilled designation, enhances occasion rental operators’ information, expertise, and dedication to the business and prospects. New CERP registrations are paused as an intensive rebuild and replace is in progress. Watch the dynamic new incarnation of CERP that shall be offered earlier than The ARA Present™ 2023 in Orlando.

“I wished to do [ARA’s CERP] to face out,” says Annemarie Diangelis, CERP, who launched her enterprise, champagne and stars event decor, New Fort, DL. , in January 2020 and obtained CERP certification shortly after. “The data on the majors was good, as a result of I didn’t know a lot concerning the historical past of the get together and occasion rental business or the place lots of the tendencies had come from. Additionally, the gross sales and advertising and marketing data was useful to the enterprise finish.”

Prioritize the protection chain. This collection of two-minute movies, accessible via RentalU, guides workers via the protection ideas obligatory for every rental operation. Just a few examples of the matters lined within the collection embrace lifting and transferring, defensive driving on the buyer website, fireplace extinguisher and forklift security fundamentals.

Protected tent assets. As a part of its dedication to initiatives associated to finest practices in tent security and training, ARA has supplied assets for these concerned in tent rental. Created in partnership with the Tent Rental Division of the Superior Textiles Affiliation (ATA), the Tent Ballast Device is designed to specify the minimal weight necessities wanted to securely tie a non-ballast tent. The Tented Occasions Emergency Evacuation Planning Doc educates rental firms and their purchasers on their roles in making certain the secure use of apparatus and assists all events with the measures to be taken when emergency conditions come up throughout a tent occasion.

You’ll be able to study extra and get began with these reveals underneath the Study tab at

Discover assist

Discovering workers is without doubt one of the most vital points for firms throughout the nation and the occasion and tools rental business is not any completely different. To assist overcome this problem, the American Rental Affiliation (ARA) has launched new assets for members to make use of of their native markets to lift consciousness of careers within the rental business and entice new candidates to the business.

ARA’s new rent recruitment kits embrace a number of customizable design information that members can obtain and simply add their very own logos and native data. As soon as allotted, these assets can be utilized for presentation at native faculties, distribution at job gala’s, promotion at regional job occasions and for on-line advertising and marketing.

Separate rental staffing teams have been created for each occasion and tools rental operators. Every equipment consists of supplies that house owners can use to lift consciousness of careers in rental, and promote enterprise and promotion alternatives of their native markets. The teams embrace:

Trifold brochure. This pre-designed brochure will be custom-made with details about an area rental firm, together with firm logos, particulars concerning the enterprise, contact data, and forms of jobs at the moment accessible. The brochure additionally highlights the advantages of selecting a profession in leasing and statistics concerning the business.

Powerpoint presentation. This presentation, particularly designed to focus on jobs within the rental business, can be utilized when making use of to a category, job truthful or employment occasion. The multi-slide presentation highlights the industries that use leasing and why leasing must be thought of a profession alternative. The presentation will be custom-made with the corporate brand and features a record of present enterprise alternatives. It additionally features a QR code that hyperlinks to the ARA pupil membership web page.

profession in rental flyer template These flyers spotlight rental business statistics together with the common wage within the rental business, the variety of rental retailer places and jobs throughout the nation and the business’s forecast income for 2022. The flyers will be custom-made with the rental firm’s brand and placement.

Electronic mail signature template. Hiring Now graph that can be utilized together with your e mail signature and linked to your organization’s web site.

Now hiring flyer template. These flyers can be utilized to encourage job seekers to use for a job emptiness inside a rental website. Flyers will be custom-made together with your firm brand, identify, web site and cellphone quantity.

GIF template for social media. With two templates for every business sector, customers can select the background picture they like or add their very own after which customise the textual content, together with font, shade and dimension to match the corporate’s branding, and add the corporate’s brand. This animated GIF will be shared on social media to draw the eye of job seekers.

Workforce growth program guidelines. This guidelines gives an inventory of 10 recruitment sources that ARA members ought to deal with to turn into a recognizable supply
of jobs locally or ’employer of selection’.

Rental hiring teams are designed to provide ARA members the instruments they should promote careers within the rental area and recruit potential new workers of their neighborhood. The teams are a part of ARA’s three-part effort to assist members develop the workforce.

“No. 1, we’ve created the ARA Job Posting Portal that spreads to twenty nationwide job websites. The portal is designed completely for ARA members and each evening the roles they put up on the portal are pushed to a few of the greatest job portals,” says James Auerbach, ARA Vice President, Sector Occasions and workforce growth within the leasing business.

“No. 2, we have to make folks extra conscious of careers in rental. To do this, we do a wide range of issues, however the principle factor is that we’ve a model new pupil membership. It’s a two-year membership for people, the place they get free coaching, a certificates course and turn into Candidates on a job portal the place they are often recruited and employed by our members. Quantity 3, we attempt to present our members with as many assets as potential in order that they will enter their markets armed with the instruments they want. That is why constitution recruitment teams are created,” says Auerbach.

The teams are free for ARA members and will be accessed via This web page of the positioning additionally consists of a number of different workforce assets for ARA, together with:

  • Hyperlink to ARA Job Posting Portal. For a restricted time, ARA members can obtain 5 free job postings for 90 days.
  • Finest follow paperwork that may assist firms discover, rent and retain workers.
  • Customizable job description templates for tools rental operators and occasions.
  • Movies to speak and decide the worth of the work within the lease for potential workers.
  • Hyperlink to – a website for job seekers and influencers to recruit folks within the business.

“In a really difficult job market, our purpose is to offer assets to help ARA members with their recruitment efforts and to offer them with the instruments to take action. The most important advance we are able to make in providing profitable rent jobs is on the native stage the place members can benefit from these assets and deploy Name round their space to assist entice job seekers,” Auerbach says.

“What was recruiting as wanted has turn into a 24/7, 12 months a 12 months effort for many employers searching for the staff they want. You need to be inventive to search out folks and discover all accessible alternatives. Recruitment, retention and coaching ought to turn into a part of The day-to-day operations of every firm,” says Auerbach.

To benefit from the 5 vacancies on the ARA Job Posting Portal or for any workforce growth questions, contact Erika Singleton, Director of Workforce Growth, Rent Trade at ARA at 309-277-4223 or [email protected]

– Ashley Petersen

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